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White Hat Tips

Internal Linking

One of the easiest ways to help your websites search engine ranking position, is to internally link all your pages to one another by text links - this can be at the bottom of your index page. Although flash and javascript menus make look more visually appealing, search engines cannot crawl your web site as easily.

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featured applications that assist Search engine optimization
Xenu's Link Sleuth Featured
Editor's rating: 
 3.4
User rating: 
 1.8

Xenus Link Sleuth Application in a Nutshell: Checks Web Site Links

The application uses spidering software that checks web site links, images, frames, scripts, style sheets and much more. The application is straightforward and easy to use, simply type your domain in and it will begin checking all the standard links. Xenu will provide a list of all links on your web site, being able to view the analyzed information by title, date, link level and size - to name but a few. Once finished analyzing, you can view the full report of your web site links. There is also the option of including/excluding specific links from analysis.

Although the application has been around for a long time, and is quite old it still provides a great tool for any optimizer - doing exactly what it states - Link checking. 

Similar Products: LinkScan, Linkbot and Web Link Validator.
Although a number of similar applications are currently available online, they are not as quick, efficient or as in-depth.

Value: Free

 

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Web Position Gold Standard
Editor's rating: 
 4.5
User rating: 
 4.6

Web Position Gold Application in a Nutshell: Tracks websites ranking and traffic

Web Position Gold is quite simply that, gold. The application is perfect for improving your web site search engine ranking position, helping increase traffic to your site. There are 7 modules within Web Position: reporter, wordtracker keywords, page critic, page builder, submitter, webtrends analytics and link defender.

The main function is the search engine positioning report, with the user able to schedule daily, weekly or monthly reports on a web site. The report is displayed through diagrams and text, being clear and concise for the user, who can specify what areas to be analysed. This is an all-in-one application for search optimization and marketing is used for competitive comparisons and optimization research. It is very user-friendly and SEO Pawn would highly recommend to anyone starting off in search engine optimization.

Similar Products: LinkScan, Linkbot and Web Link Validator.

Price: $149

 

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