White Hat Tips
Internal Linking One of the easiest ways to help your websites search engine ranking position, is to internally link all your pages to one another by text links - this can be at the bottom of your index page. Although flash and javascript menus make look more visually appealing, search engines cannot crawl your web site as easily.
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Website Browser Usage Hindering SEO? |
In the past week much has been made about web browsers hindering search engine optimization. Design still takes the key role in web design, whilst search engine optimization, accessibility and correct XHTML mark-up are all influencing factors on the users’ experience of a website. As most web designers put most emphasis on design rather than optimization and clients wanting a cheap, quick great looking website, something has to give, with it more than likely being the optimization.
The majority of users across the world have a PC rather than a Mac; with the default browser on a PC being Internet Explorer. However, it’s not that easy. The two latest versions of explorer 6 and 7 are still the most popular, so designers need to create websites for both versions. Anyone who has had there website statistics running for over a year will see a notable difference of IE6 declining, IE7 increasing whilst Mozilla Firefox steadily gaining a greater percentage. Safari and Opera are still relatively low as both are Mac browsers.
Although no browser helps or hinders search engine optimisation ‘technically’ - (the purpose of a web browser is to display the World Wide Web), it does make a difference to how designers code and people view websites. Why? Every browser is slightly different, and so websites need to be compatible across all platforms. Web designers can create great looking websites but the trick is to design them with search engine optimisation always in mind.
A flash website is a clear example of how it is a good element within a website, that browsers cannot effect the design or layout – being embedded. But flash is useless as a website in its own right. Very little search engine optimization can be applied to it, making it very hard for search engines to find. With it always to have slightly different view of a website in all the browsers than have it perfect in flash.
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