White Hat Tips
Internal Linking One of the easiest ways to help your websites search engine ranking position, is to internally link all your pages to one another by text links - this can be at the bottom of your index page. Although flash and javascript menus make look more visually appealing, search engines cannot crawl your web site as easily.
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Text Based Links or Image Based Links, which is stronger? |
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Recently there have been discussions and documents about the emphasis Google, Yahoo and MSN put on text and image based links in relation to web site page rank position. But, which is the most influential? Evidently, SEO Pawn do not have the main threes algorithm, although we can make an educated guess from the research and our search engine optimization experience. First off, hyperlinks, text or image based do both provide a value that will contribute to where the website ranks. The real question is which link is valued more highly. A textual link is seen as more highly by search engines as you can include your keywords within the link text thus relating to a ‘good’ targeted search term. On the other hand, image links may not be as strong in value but do perform well, as long as you optimize them properly, utilizing there accessibility attributes (the alt tag). Merging image links with H elements do extremely well, but this is seen by some practitioners as bad practice, being search engine spam. On the whole, text links are and will always be stronger, as you can have targeted text whilst image links will remain reasonably strong.
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