White Hat Tips
Internal Linking One of the easiest ways to help your websites search engine ranking position, is to internally link all your pages to one another by text links - this can be at the bottom of your index page. Although flash and javascript menus make look more visually appealing, search engines cannot crawl your web site as easily.
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When optimizing a website, optimizers focus on services and products with the most popular searched phrases and keywords, thus gaining the most hits – theoretically maximising traffic. However, the ‘Long Tail’ theory sees this as not the case, with only 20% of your business being represented. This is a small proportion of the available market. So by homing in on other niche areas, you will benefit from long tail searches. By web developers and SEO practitioners tailoring the website for clients as well as search engines, they will be able to attract more potential customers. Broadening the website optimization through adding specific niche keyword phrases. Therefore, products that are as not mainstream as others, can become just as popular – getting to the top of search engines for niche areas with few competitors. Optimizers who centre all there attention on the most searched keywords should remember long tail keywords, as they are restricting the amount of traffic. Long tail searches are an area that must be exploited to its full potential.
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