White Hat Tips
Internal Linking One of the easiest ways to help your websites search engine ranking position, is to internally link all your pages to one another by text links - this can be at the bottom of your index page. Although flash and javascript menus make look more visually appealing, search engines cannot crawl your web site as easily.
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AdWords new feature, the Conversion Optimizer, still in its beta stage helps advertisers meet their return on investment (ROI) objectives by automatically managing bids according to a maximum cost-per-acquisition (CPA) goal. Therefore, by automating the bidding process it will help advertisers minimize their conversion costs whilst saving time. There are currently two areas on any Google search where an advertiser can put there advert, either at the side or at the very top. These are known as Sponsored Links. Google’s AdWords have become ever popular over the last 7 years, first being launched in mid 2000. AdWords is a pay-per-click (PPC) online advertising strategy, displaying website title, URL and brief 2 line description. To get to the top of these advertisements for key words or phrases you have to pay a certain amount, for every click. The greater the demand by companies for a particular phrase the greater the cost of the click will be. This can range anything from £0.50 to £3.00 plus, with the advertisers specifying the words that should trigger their ads and the maximum amount of money they are willing to pay per click. The ordering of the paid listings depends on the advertisers bids, as they are paying for placement (P4P). Advertisers can also choose a limit per day or week – once a companies advertisement has got to a certain amount of clicks, they will disappear for the rest of the day.
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